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Would You Trust an AI Beauty Advisor? Turning Surveys Into Real Experiments
By Elizabeth G GarciaAs beauty brands embrace artificial intelligence, a new question emerges would consumersactually trust an AI beauty advisor?…
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The Difference Between a Good Survey and a Bad One
By Elizabeth G. GarciaLast week, I explored how beauty brands use research to shape powerful marketing strategiesin my post, Designing…
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Designing With Intention: How Beauty Brands Turn Research Into Strategy
In marketing research, success starts with clarity of purpose. The idea of designing with the endin mind means every project…
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Why Marketing Research Matters for Beauty and Fashion Brands
By Elizabeth G Garcia In the beauty and fashion world, trends move faster than ever, and marketing research is what…
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The Comeback of the Victoria’s Secret Fashion Show: A Masterclass in Modern Marketing
This week’s Victoria’s Secret Fashion Show marked a powerful comeback for one of the mosttalked about brands in fashion. After…
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My Turning Point in Marketing
One of the biggest turning points in my career was stepping into social media marketing withTake Stock in Children. Working…
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Winning Back Trust: What Jimmy Kimmel’s Return Teaches Us AboutBrand Loyalty
When late night host Jimmy Kimmel was suspended after backlash over a controversialmonologue, it was not just a media headline…
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VMAS 2025: Red Carpet Fashion, Iconic Performances and Cultural Influence
VMAs 2025: Red Carpet Fashion, IconicPerformances, and Cultural InfluenceThe VMAs 2025 proved once again that the show is not just…
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HOW ARTIFICIAL INTELLIGENCE IS CHANGING THE FUTURE OF MARKETING
Artificial intelligence (AI) is no longer just a futuristic concept, it’s transforming how marketing works today. From predictive analytics to…
